About AutoPlay
Helping convert leads to sales.
AutoPlay puts easy-to-use digital tools in the hands of front-line salespeople, built specifically for the automotive industry. When a salesperson can capture and follow up a lead properly, everyone above them sells more too.
Our story
Connecting buyers with sellers through smart digital tools
When people meet Craig Brown, AutoPlay's founder, they realise one thing immediately: Craig is passionate about the ability of technology to help salespeople do what they do best, selling cars.
That belief still runs through everything we build. AutoPlay was made specifically for the automotive industry, not adapted from a generic sales tool. We put easy-to-use tools in the hands of front-line salespeople, and the benefits flow through to the business they work for. Capture more leads, follow up faster, and keep every enquiry moving from first contact to handover.
Meet the team leading AutoPlay todayWho we serve
One platform, built for the whole industry
From a single independent yard to a dealer group with a hundred rooftops, or an OEM overseeing a whole network, AutoPlay is built to fit how you sell. Put easy-to-use tools in front of the salesperson, and the benefits show up everywhere else in the business too.
See how AutoPlay works for your segmentThe proof
Results that show up on the floor
Capture more than 9x as many email leads as a DMS alone.
Video email responses can generate up to 60% more replies.
Get your vehicles to market up to 30% faster.
In their words
Hear what our customers are saying
We love AutoPlay! Over the years, the more our sales teams have immersed themselves in AutoPlay, the easier and the better it has become. Process and communication, both internally and with the customer, are always improving off the back of the great service and backup we receive from the AutoPlay team.
From a marketing and operational perspective, AutoPlay gives us visibility across all our dealerships, what's working and what isn't without needing to be on the ground at each branch. The support from the team has been fantastic too, always offering fresh ideas and helping us pinpoint areas to improve.
AutoPlay is part of the Vela APX group, alongside a portfolio of specialist automotive software brands.
Want to know more?
See AutoPlay on your yard, or talk to our team. Call 0508 288 688, or find us at Level 2, 38 Ireland Street, Freemans Bay, Auckland 1011.