AutoPlay Data & Web
Your inventory, live everywhere it needs to be, one upload.
Data & Web is AutoPlay's Data API and multi-channel publishing layer. Load your stock once and it flows to your website and every connected portal in real time, with reporting that shows which portals actually earn their listing fee.
Used by more than 80% of New Zealand franchised dealerships.
30%
Faster to market than manual listing workflows
9x
More email leads captured than a DMS alone
80%+
Of NZ franchised dealerships use AutoPlay
What it does
Know where your listing budget is working
Portal performance
See which portals drive enquiries, and focus spend where it converts
Every listing runs through one API, so AutoPlay can tell you which portals are actually generating enquiries and which are just a monthly fee. That is the question a group ops or marketing lead needs answered before renewing a listing contract, and it is data most dealers have never had.
- Enquiry attribution by portal and by vehicle
- Listing quality flags: missing photos, incomplete specs, stale listings
- A clear basis for deciding where to renew, cut or negotiate portal spend
Live inventory sync
Stock status updates across every portal the moment a vehicle sells
When a vehicle is sold, marked unavailable, or has its price updated in AutoPlay, every connected portal reflects the change immediately. That means a buyer never enquires about a car that sold yesterday, and nobody on your team is left removing stale listings by hand.
- Sold vehicles removed from all portals automatically
- Price changes push to every portal without a second upload
- Changes propagate in real time, not on an overnight batch
Multi-channel publishing
Push stock to Trade Me, Driven and your site at once
Load your stock once to AutoPlay, via DMS import, manual entry or bulk photo upload, and it flows out to Trade Me (via Autobase), Driven, Your Car and EasyCars automatically, plus your own Vehicle Display Page. There is a single upload to manage, so listings never drift out of step between platforms.
- One upload reaches every connected portal automatically
- Bulk photo upload, so a whole yard can be loaded in one pass
- Confirmed portals: Trade Me / Autobase, Driven, Your Car, EasyCars
How it works
From stock management to enquiry
Your stock is published via the API
As vehicles are added and updated in AutoPlay, the Data API reflects the changes in real time. Pricing, photos and availability stay current without an overnight export or manual upload.
Buyer finds the vehicle on your site
The Vehicle Display Page renders branded stock listings directly on your domain, drawing on the same live data. Buyers browse, filter by make, model, price and body style, and view full vehicle detail pages without leaving your site.
Enquiry flows into Sales Pipeline
The buyer submits an enquiry form on the VDP. AutoPlay creates a lead record, assigns it to the duty consultant, and it appears on the Sales Pipeline kanban board, connected to the vehicle listing and ready to work immediately.
Integrations
Works with your existing website and DMS
Data & Web connects to the systems that feed and display your stock. Confirmed integrations include Trade Me / Autobase, Driven, Your Car, EasyCars, AutoGrab, Glass's Vehicle Lookup, DealerPRO, CDK, Titan, Magix, Auto IT, Comsol, Toyota iLot, and Salesforce for OEM data exchange.
"From a marketing and operational perspective, AutoPlay gives us visibility across all our dealerships, what's working and what isn't without needing to be on the ground at each branch."
FAQ
Before you book a demo
The questions dealers ask us most. Need more detail? Visit support or talk to our team.
Can I use the Data API to build my own front end?
Yes. The Data API exposes your live inventory, pricing and market data so you can query it directly, whether that is a custom-built site, an app, or a reporting tool. The Vehicle Display Page is the standard front end included with Data & Web, and most dealers use it as is, but the API sits underneath it so you are not locked to a single display layer.
How does stock get to my website and portals?
Load your stock once to AutoPlay, via DMS import, manual entry or bulk upload, and it flows out automatically. The Data API exposes your current inventory in real time so your website and every connected portal always reflect current pricing, photos and availability. AutoPlay helps dealers get their vehicles to market up to 30% faster compared to manual listing workflows.
Do enquiries from my website go into Sales Pipeline?
Yes. Enquiry forms on the Vehicle Display Page feed directly into AutoPlay's Sales Pipeline. Leads are created, assigned to the duty consultant, and appear on the kanban board instantly, with no manual data entry and no copying between systems.
Which portals does Data & Web publish stock to?
Load once to AutoPlay and your listings flow to Trade Me (via Autobase), Driven, Your Car and EasyCars automatically, plus your own Vehicle Display Page. The Data API also supports custom portal connections.
How do I know which portals are worth paying for?
Data & Web includes portal performance reporting, so you can see which portals are generating enquiries and which are not converting. Use this to focus your listing budget where it actually produces leads and to question spend on channels that are not working.
How is Data & Web priced?
Data & Web is available as part of the AutoPlay platform. Pricing is shaped around the size and setup of your dealership and the portals and integrations you need. The best next step is a short demo so we can scope your stock volume, portal requirements and website setup, then give you a plan that fits.
See Data & Web on your dealership site.
One conversation with our team, shaped around the size and setup of your dealership.