Vehicle Display Page
Your stock.
Your domain.
Your brand.
AutoPlay's Vehicle Display Page embeds into your existing dealership website to show live, searchable stock on your own domain, with built-in enquiry capture that flows directly into Sales Pipeline. Buyers stay on your site. Leads go straight to your team.
Used by more than 80% of New Zealand franchised dealerships.
9x
More email leads captured than a DMS alone
30%
Faster to market with AutoPlay stock management
20+
Vehicle brands using AutoPlay across NZ and AU
What it does
Your digital showroom, on your terms
Branded dealer pages
Your domain, your design, your leads, integrated with Sales Pipeline
The VDP script embeds into your existing dealership website. Stock pages sit under your own URL structure with your branding and OEM guidelines applied. No subdomain, no redirect, no third-party hosting. Buyers arrive on your site and stay there.
- Single script tag, works with any website platform
- Your branding and OEM display rules applied automatically
- Preserves SEO equity your domain has already built
Built-in lead capture
Every listing has a lead form feeding the pipeline
The enquiry form sits on the vehicle detail page itself, right where the buyer is looking at the car. It asks for the essentials only, so it is quick to complete on a phone in the car park or on the sofa. Once submitted, it creates a lead in Sales Pipeline instantly, linked to the specific vehicle and assigned to the right consultant.
- Short, mobile-friendly form on every vehicle detail page
- No account or login required for the buyer to enquire
- Capture more than 9x as many email leads as a DMS alone
OEM-referred traffic
Leads from OEM partner portals feed directly into the pipeline
OEM websites that refer buyers to your stock link directly to your VDP vehicle detail pages. AutoPlay works with more than 40 vehicle brands across NZ and AU. Buyers arrive on your domain, see a fully branded detail page and enquire, and the lead flows straight into your Sales Pipeline.
- OEM-referred buyers land on your domain, not a generic portal
- Works with 40+ vehicle brands across NZ and AU
- Enquiries from OEM referrals feed directly into Sales Pipeline
How it works
From your stock to a lead in three steps
Stock displays on your site
The VDP script is added to your website once. From that point, your current AutoPlay stock renders as browsable listing pages under your domain. Updates to vehicle records, including price changes, new photos and sold status, appear on the VDP automatically, with no separate upload step.
Buyer browses and views the detail page
The buyer finds a vehicle via search, OEM referral, portal link, or direct navigation. They view the full detail page on your domain: photos, specifications, pricing, and the enquiry form. No redirect to Trade Me. No loss of the visit to a competitor's listing.
Enquiry lands in Sales Pipeline
The buyer submits the enquiry form directly on the VDP. AutoPlay creates a lead record connected to the vehicle and lands it in Awaiting Action on the Sales Pipeline kanban board, assigned to the consultant on duty and ready to work within seconds.
Integrations
Connected to your stock, portals, and pipeline
The Vehicle Display Page works with AutoPlay's existing integration layer. Stock feeds from your DMS, enquiries route into Sales Pipeline, and portal listings on Trade Me, Driven, and Your Car can cross-reference VDP URLs. Confirmed DMS integrations include DealerPRO, CDK, Titan, Magix, Auto IT, and Comsol.
"Process and communication, both internally and with the customer, are always improving off the back of the great service and backup we receive from the AutoPlay team."
FAQ
Before you book a demo
The questions dealers ask us most. Need more detail? Visit support or talk to our team.
How does the Vehicle Display Page embed into my existing website?
A single script tag is added to your existing website once. From that point, your current AutoPlay stock renders as browsable listing and detail pages under your own URL structure. No subdomain, no redirect, no third-party branding. The VDP works with any website platform and preserves any SEO equity your domain has already built.
Do leads from the VDP go directly into Sales Pipeline?
Yes. Every VDP vehicle detail page includes an enquiry form. Submissions create a lead in Sales Pipeline instantly, linked to the specific vehicle and assigned to the right consultant. No email inboxes to monitor, no manual data entry. AutoPlay captures more than 9x as many email leads as a DMS alone.
Can OEM-referred traffic land on my VDP pages?
Yes. OEM websites that refer buyers to your stock link directly to your VDP vehicle detail pages. AutoPlay works with more than 40 vehicle brands across NZ and AU. Buyers arrive on your domain, not a generic portal page, and leads flow directly into your Sales Pipeline.
What is the difference between the VDP and Data & Web?
The Vehicle Display Page is a hosted script that embeds into your existing site and shows your live AutoPlay stock as branded listing pages. Data & Web is the upgrade path. It adds the full Data API alongside the VDP, giving you API-level access to your inventory, pricing, and market data for custom front-end builds or deeper integrations.
How does stock get updated on the VDP?
Updates to vehicle records in AutoPlay, including price changes, new photos and sold status, appear on the VDP automatically with no separate upload step. AutoPlay helps dealers get vehicles to market up to 30% faster than manual listing workflows.
How is the Vehicle Display Page priced?
The VDP is available as part of the AutoPlay platform. Pricing is shaped around the size and setup of your dealership. The best next step is a short demo so we can scope your stock volume, website platform, and OEM requirements, then give you a plan that fits.
Put your stock on your own domain.
One conversation with our team, shaped around the size and setup of your dealership.