Dealer Groups
See which site is behind, today. Not at month-end.
AutoPlay rolls every rooftop's pipeline up to the group in real time. The process is identical at every site, so performance is genuinely comparable, and a group manager can act on a lagging site this week instead of finding out when the month-end report lands.
Used by more than 80% of New Zealand franchised dealerships, from single sites to large groups.
80%+
Of NZ franchised dealerships use AutoPlay
15+
Reports from salesperson level up to group rollup
9x
More email leads captured than a DMS alone
What it does for your group
Manage the group, not just the site
Multi-site visibility
Every rooftop rolls up to the group, automatically
Each rooftop is linked to its dealer group as a parent-child record, so nothing needs manually collating. A group manager opens one view and sees every site's pipeline, overdue leads, and consultant activity, without logging into each dealership separately.
- Parent-child rollup from rooftop to group, no manual collation
- Overdue leads flagged at the group level
- No site-by-site logins needed for group oversight
Group analytics
See which site is winning, and which needs a conversation
Because every rooftop runs the identical process, the numbers mean the same thing everywhere. Rank sites by conversion, response time, or lead-source performance, side by side, in one screen, with 15+ reports running from salesperson level up to group rollup.
- Site-vs-site ranking on conversion and response time
- 15+ reports from salesperson level up to group rollup
- Lead-source attribution held consistent across every site
Comparability, not just consistency
One process, so a group manager can coach site to site
Pipeline stages, automation rules, and follow-up sequences are configured once and applied across every rooftop. Because the process is identical everywhere, a slower-converting site is not a different way of working, it is a coaching conversation, and the group manager has the comparable data to have it.
- Pipeline stages and automations identical across every site
- Genuinely comparable data, not averaged-out estimates
- Configurable per brand or site where required
OEM integration
OEM leads routed to the right site, automatically
OEM national website leads arrive in AutoPlay and are distributed to the correct dealership in the group automatically. Source tracking is retained from the OEM feed all the way through to group-level reporting, so your network's marketing ROI is visible by brand and by dealer.
- OEM leads routed directly to the correct site
- Source tracking from OEM feed to handover
- Network-level attribution visible at the group level
How it works
From rooftop record to group decision
Every rooftop is linked to the group as it's onboarded
Each site is set up as a rooftop under its dealer group, using the same OEM, Dealer Group, and Franchised Dealer structure your business already runs on. The rollup exists from day one, not bolted on after the fact.
Sites work their own pipeline, on the same process
See how the pipeline itself works. What matters for a group is that every site runs it identically, so the numbers that roll up mean the same thing whichever rooftop they came from, with no local variation.
The group manager sees the gap this week, not next month
Site-vs-site performance is visible the moment it happens. A lagging rooftop shows up in the rollup today, so the coaching conversation happens while it still matters, not weeks later in a month-end pack.
Integrations
Connects across your group's tech stack
AutoPlay connects to lead portals, OEM CRM feeds, DMS systems, and marketing tools used across your group. If a system your sites use is not listed, talk to our team and we will confirm fit before you commit.
"From a marketing and operational perspective, AutoPlay gives us visibility across all our dealerships, what's working and what isn't without needing to be on the ground at each branch. The support from the team has been fantastic too, always offering fresh ideas and helping us pinpoint areas to improve."
"I've been using AutoPlay for over 7 years across different dealer groups, and it's become a genuinely essential part of how we manage leads across our multi-brand dealership network… It's brought real consistency to our sales processes, including test drives, write-ups, and appraisals, which are all captured and measured accurately."
FAQ
Questions group managers ask us
What operators running more than one site want to know before they commit. Need more detail? Talk to our team.
Can AutoPlay give me a single view across all our sites?
Yes. AutoPlay gives group managers a real-time view of the lead pipeline, consultant activity, and conversion across every site in the group, without logging into each dealership separately. Group-level and site-level reports are available in the same system.
Does each site manage its own pipeline while I see the whole group?
Yes. Each site's consultants work their own pipeline independently. Group managers see a rolled-up view across all sites. Reporting can be filtered by site, brand, or lead source.
How does AutoPlay handle OEM lead feeds for a group?
OEM national website leads are routed to the correct site within your group automatically. Source tracking is retained from the OEM feed all the way through to group-level reporting, so you can see which OEM campaigns are converting and at which dealership.
Is setup managed site by site or across the group at once?
Onboarding is managed by the AutoPlay team. For a group, we work through each site systematically, connecting lead sources and configuring pipeline stages and automations. Most onboardings take 3-4 weeks.
How is AutoPlay priced for a dealer group?
Pricing for a group is shaped around the number of sites, your lead sources, and your reporting requirements. The best next step is a conversation with our team so we can scope your group's setup and give you a plan that fits. Book a demo or see our pricing page.
See AutoPlay across your group.
One conversation with our team, shaped around the size and structure of your group.