Franchised Dealerships
Every OEM lead worked.
Every response on the record.
AutoPlay routes your OEM national website leads straight into one pipeline with source and response time retained from arrival to close, so your brand's lead-handling standard has evidence behind it, not a guess at month end.
Used by more than 80% of New Zealand franchised dealerships.
80%+
Of New Zealand franchised dealerships use AutoPlay
Full audit trail
Every enquiry and lead action logged for OEM reporting and compliance
Automated
Follow-ups keep every OEM-referred lead moving, with no manual chasing
Built around your brand's standard
The lead-handling record your OEM asks for
OEM audit exposure
A missed lead is a manufacturer conversation, not just a lost sale
Your OEM audits response times and lead handling against their own standard, and a slow or missed lead is a compliance question they can raise with you directly. AutoPlay routes national website leads straight into your pipeline with source and timestamp retained, so you have the evidence before the question is asked.
- OEM national website leads routed directly to the dealership
- Source and response time retained from arrival through to close
- Confirmed OEM integration: Salesforce, used by Mazda and Volvo
Per-consultant reporting
See which consultant needs coaching, not just how the floor did
Reporting drills down to the individual salesperson: response time, conversion, and follow-up discipline on OEM and portal leads. A manager can go into a one-to-one with the numbers for that person, rather than a dealership average that hides who needs the help.
- Response time and conversion by individual consultant
- 15+ reports covering activity, pipeline velocity, and lead source
- Built for coaching conversations, not cross-site league tables
DMS handover accuracy
A clean handover that stands up if your OEM asks to see it
The Write-Up Form captures the deal at the desk and syncs to your DMS on handover, with the enquiry's full history intact rather than re-keyed by hand. If your brand ever asks to see how a specific lead was handled, the record is already there. For the pipeline mechanics behind this, see Sales Pipeline.
- Deal written up at the desk, synced to your DMS on handover
- No re-keying and no gap in the enquiry's history
- Audit trail complete from first OEM contact to close
How it works
From OEM audit exposure to a clean record
Your brand sets the standard
Your OEM expects national website leads acknowledged and worked within a set time. Miss it and it is your dealership's name against the brand's own reporting, not just a quiet missed sale.
AutoPlay keeps the evidence
The lead lands in the pipeline with source and timestamp intact, assigned to the duty consultant. Every acknowledgement and follow-up is logged, so response time is a fact on the record rather than a claim in a meeting.
Handover closes the loop
The Write-Up Form captures the deal at the desk and syncs to your DMS on handover. The audit trail from first OEM contact through to close is complete and ready to show if your brand asks.
Integrations
Connects to your OEM CRM and the tools your franchise already uses
AutoPlay connects to your DMS, lead portals, OEM CRM, and marketing tools out of the box, so brand leads and site enquiries land in the same audit trail. Confirmed integration partners include Trade Me, AutoGrab, Driven, Your Car, EasyCars, DealerPRO, CDK, Titan, Magix, Auto IT, Comsol, Salesforce (Mazda and Volvo), Conversica, WildJar, Podium, Impel AI, and Motorweb.
"We love AutoPlay! The more our sales teams have immersed themselves in it, the easier and the better it has become."
FAQ
Questions before your next OEM review
The questions franchised dealers ask us most. Need more detail? Visit support or talk to our team.
Does AutoPlay connect to my OEM's lead feed?
Yes. AutoPlay connects to OEM national website lead feeds and routes each enquiry directly to your pipeline with source tracking retained through to reporting, so response time is measured from arrival rather than from when someone notices an email. Confirmed OEM integrations include Salesforce, used by Mazda and Volvo. Talk to our team to confirm your brand's specific feed before you commit.
Can I show my OEM evidence of our response times?
Yes. Every OEM lead keeps its source and timestamp from arrival through to close, so you have a record of response time and handling for each enquiry. Salesperson-level reporting means a manager can point to individual performance in a coaching conversation or an OEM review, not just a dealership-wide figure.
How long does setup and onboarding take?
Onboarding is run by the AutoPlay team, not left to you to configure alone. We connect your OEM lead feed and other sources, set up your pipeline stages and automations, import your existing prospects, and train your consultants and managers. Most onboardings take 3-4 weeks.
Is it suitable for a multi-brand franchised site?
Yes. AutoPlay is used by more than 80% of New Zealand franchised dealerships, covering single and multi-brand sites. Each consultant works their own board, each brand's lead feed keeps its source intact, and reporting can be reviewed by brand where more than one OEM is represented on site.
How does it handle my customer and lead data?
Your enquiries, prospect records, and deal history live in one system with a full audit trail per lead. AutoPlay is hosted on Amazon Web Services (AWS), predominantly in Sydney, Australia, with industry-standard security safeguards.
How is AutoPlay priced for a franchised dealership?
Pricing is shaped around the size and setup of your dealership. The best next step is a short demo so we can scope your lead sources, team size, and OEM requirements, then give you a plan that fits. See our pricing page or book a demo to get a tailored quote.
Put your OEM lead handling on the record.
One conversation with our team, shaped around your brand's requirements and the setup of your dealership.