OEMs & Distributors
Network-wide visibility.
Consistent buyer experience.
AutoPlay gives OEMs and distributors a consistent platform across their dealer network. Leads arrive in the right pipeline, network-wide analytics are available by dealer and by model, and the buyer experience at enquiry and follow-up reflects your brand regardless of which DMS each dealer runs.
AutoPlay integrates with Salesforce CRM (used by Mazda and Volvo) and OEM lead feed APIs across the New Zealand network.
9x
More email leads captured than a DMS alone
Full visibility
Response rates and coverage across every dealer in the network
15+
Reports by dealer and model across the network
What it does for your network
A consistent approach across every dealer
Network analytics
Lead analytics across the dealer network, by model and by dealer
AutoPlay gives your distributor team a view of lead volumes, response rates, and conversion across the dealer network, broken down by dealer and by model line. Understand where your brand's marketing is generating enquiries and where the conversion gaps are.
- Lead volume and response rates by dealer and model
- Attribution from OEM marketing campaign to dealer pipeline
- Network-level view without waiting for dealer reports
KPI visibility
Track dealer performance against your brand's targets
AutoPlay's reporting layer gives distributors visibility of which dealers are hitting enquiry response targets, which are falling behind, and where national campaigns are generating traction across the network. Each dealer in your network is a legally separate business, not a site you own, so this is oversight built for that relationship: performance visibility without operational control. Dealers do not need to send manual reports; the data is live.
- Response time and conversion KPIs visible by dealer
- Identify underperforming sites before month-end
- Live data replaces manual dealer reporting cycles
Data privacy
Dealers see their own data. You see the network.
AutoPlay's access architecture means each dealer's staff sees only their own leads and customer records, while your distributor team has the network-level view. Dealer customer data is not shared laterally across the network; only aggregated reporting metrics flow to the distributor layer.
- Dealer-level data isolation by default
- Distributor access to network analytics without accessing dealer CRM records
- Designed to support dealer data privacy obligations
Brand integrations
OEM lead feeds and CRM integrations out of the box
AutoPlay integrates with OEM lead distribution platforms including Toyota iLot, and with Salesforce CRM as used by Mazda and Volvo network workflows. Leads from your national brand website arrive in the correct dealer's AutoPlay pipeline within seconds, with source tracking retained through to reporting.
- Toyota iLot integration confirmed
- Salesforce integration for Mazda and Volvo OEM workflows
- Source tracking from national website to dealer pipeline and reporting
How it works
From brand campaign to dealer pipeline
Lead arrives and is routed
A lead arrives from your national website or OEM lead platform and is routed to the correct dealer in AutoPlay. Source tracking is retained from the moment of arrival through to reporting.
Dealer picks it up and the clock starts
The dealer's consultant picks it up, automations fire, and the response clock starts. First-response time is measured from the moment the lead lands, not when someone notices it.
Network analytics update in real time
Network-level analytics update in real time. Response rates, conversion, and campaign attribution are visible to your team without waiting for dealer reports or manual data collection.
Integrations
OEM and DMS integrations across the network
AutoPlay integrates with OEM lead platforms, dealer DMS systems, and CRM tools used across the New Zealand network. Confirmed integrations include Toyota iLot, Salesforce (Mazda and Volvo OEM CRM workflows), CDK, Titan, Magix, DealerPRO, Auto IT, Comsol, Motorweb, AutoGrab, Trade Me / Autobase, Driven, WildJar, Conversica, and Impel AI.
"Process and communication, both internally and with the customer, are always improving off the back of the great service and backup we receive from the AutoPlay team."
FAQ
Questions OEMs and distributors ask us
The questions OEMs and distributors ask us most. Need more detail? Visit support or talk to our team.
Does AutoPlay integrate with our OEM lead distribution platform?
AutoPlay has confirmed integrations with Toyota iLot and Salesforce CRM (used by Mazda and Volvo OEM workflows). We also connect to OEM lead feed APIs. Talk to our team about your specific platform and we will confirm fit before you commit.
Can we see network-level analytics without accessing each dealer's CRM?
Yes. AutoPlay's access architecture gives your distributor team a network-level view of lead volumes, response rates, and conversion by dealer and by model, without accessing individual dealer customer records. Dealer data is isolated by default.
How does AutoPlay handle dealer data privacy across the network?
Each dealer's staff sees only their own leads and customer records. Distributor access is to aggregated reporting metrics, not individual dealer CRM records. This is designed to support the data privacy obligations that apply to dealer network arrangements.
Do all our dealers need to be on AutoPlay for this to work?
Network-level analytics and lead distribution work most effectively across dealers already using AutoPlay. Talk to our team about your current network coverage and we can advise on the approach for onboarding additional dealers.
How is AutoPlay priced for an OEM or distributor?
OEM and distributor arrangements are scoped individually. The best next step is a conversation with our team about your network size, lead distribution requirements, and reporting needs. Book a demo to get started.
See AutoPlay working across your dealer network.
One conversation with our team, shaped around the size and structure of your network.