Used & Independent Dealers
Capture every enquiry.
Keep stock moving.
AutoPlay gives independent and used-car dealers affordable tools to capture every enquiry, automate follow-up, and keep stock moving without enterprise overhead.
Simple, affordable tools used by independent and franchised dealers across New Zealand.
9x
More email leads captured than a DMS alone
30%
Faster to market than manual listing workflows
15+
Reports so you can see what is working
What it does for you
Simple tools that work the way you do
Enquiry capture
Every enquiry in one place, from every source
AutoPlay pulls enquiries from Trade Me, your Vehicle Display Page, Driven, Your Car, and EasyCars into a single inbox. You see every lead the moment it arrives, whether you are on the yard or at the desk.
- One inbox for every electronic lead source
- Enquiries arrive instantly, with no waiting for forwarded emails
- Capture more than 9x as many email leads as a DMS alone
Automated follow-up
Buyers hear from you, even when you are busy
AutoPlay's follow-up rules send a first-response SMS or email the moment a lead arrives, plus reminder sequences if there is no reply. No follow-up relies on someone remembering to do it.
- First-response SMS sent automatically on arrival
- Follow-up sequences run without manual action
- Stage triggers keep every lead progressing
Stock management
Know which portals are driving enquiries on your stock
AutoPlay's analytics show you which portals and lead sources are generating enquiries on which vehicles, so you can focus spend where it converts and pull listings that are not working.
- Portal-level attribution on each vehicle listing
- See response times and conversion at a glance
- 15+ reports without enterprise complexity
Simple pipeline
A pipeline designed for a smaller team
AutoPlay's kanban pipeline is easy to pick up for a team of any size. Each salesperson works their own board and the manager can see every lead across the floor, without the configuration overhead of a large enterprise CRM.
- Easy setup with onboarding by the AutoPlay team
- Scales from a one-person yard to a multi-person team
- No per-seat pricing complexity; talk to our team
Trade-in and appraisal
Used-for-used trades priced with confidence, not guesswork
Used and independent dealers trade used stock for used stock more than any other segment, so getting the trade-in number right at the desk matters more here than anywhere else. AutoPlay's Appraisal tools bring a live, market-referenced valuation and full condition capture into the same conversation as the sale.
- Wholesale valuations at the point of trade, not after
- Condition capture attached to every offer
- See the full detail on our Appraisal page
How it works
From enquiry to sold
Enquiry arrives from portal or your VDP
A buyer submits an enquiry on Trade Me, Driven, Your Car, EasyCars, or your Vehicle Display Page. AutoPlay receives it via the integration and creates a lead record in your inbox within seconds.
AutoPlay fires the first-response and follow-up sequence
The automation rules send a first-response SMS to the buyer and queue follow-up messages if there is no reply. No manual action is needed for the first contact; the system handles it for you.
Lead is worked through to handover and the record syncs to your DMS
You work the lead through the pipeline stages at your own pace. On handover, the record syncs to your DMS, the audit trail is complete, and the next enquiry is already in the pipeline.
Integrations
Connects to the portals and tools you already use
Independent and used-car dealers run their pipeline on AutoPlay every day. See more from dealers like you.
See customer storiesFAQ
Questions small and independent teams ask us
The questions independent and used-car dealers ask us most. Need more detail? Visit support or talk to our team.
Is AutoPlay affordable for a small or independent dealer?
AutoPlay is priced to work for dealers of any size, from a one-person yard to a large group. Pricing is shaped around your yard's setup, lead sources, and team size. The best next step is a short demo so we can give you a plan that fits. See our pricing page or talk to our team.
Which lead portals does AutoPlay connect to?
Confirmed integrations include Trade Me, Driven, Your Car, EasyCars, AutoGrab, and Motorweb. Your Car and EasyCars are common for independent dealers. If a portal you use is not listed, talk to our team and we will confirm fit before you commit.
How long does setup take?
Onboarding is run by the AutoPlay team. We connect your lead sources, configure your pipeline stages and automations, and get your team trained. Most onboardings take 3-4 weeks.
Does it work if I am the only salesperson?
Yes. AutoPlay works for a team of one. The pipeline keeps every lead in view and the automation handles first-response so you do not miss anything while you are busy on the yard or with another customer.
How is it priced?
Pricing is shaped around your yard. Book a short demo so we can scope your lead sources and team size, then give you a plan that fits. See our pricing page or talk to our team.
See AutoPlay working on your yard.
One conversation with our team, sized for the way you operate.