Who AutoPlay serves
Built for the automotive dealer, whoever they are
AutoPlay is used by franchised dealerships, independent and used-car yards, dealer groups, and OEM and distributor networks across New Zealand and Australia. Whatever the size and structure, the goal is the same: more leads worked, more enquiries converted, and a clearer picture of what is happening across the business.
Customer segments
The dealers who run AutoPlay
Franchised Dealerships
Franchised dealers use AutoPlay to capture every lead from every source, follow up automatically, run structured appraisals, and track salesperson performance across 15+ reports.
How AutoPlay works for franchised dealers →Dealer Groups
Multi-site groups use AutoPlay for real-time visibility across every dealership, with cross-site lead management, group-level reporting, and remarketing tools like Wishlists and In-Market Leads.
How AutoPlay works for dealer groups →OEMs & Distributors
OEMs and distributors use AutoPlay to deliver a consistent buyer experience across their dealer network, distributing leads, maintaining model lists, and measuring marketing ROI by dealer and model.
How AutoPlay works for OEMs →Used & Independent Dealers
Independent and used-vehicle yards use AutoPlay to capture enquiries from Trade Me and their website, follow up automatically, and appraise trades at the desk, without the overhead of a large enterprise system.
How AutoPlay works for independent dealers →What dealers say
In their own words
"We love AutoPlay! Over the years, the more our sales teams have immersed themselves in AutoPlay, the easier and the better it has become. Process and communication, both internally and with the customer, are always improving off the back of the great service and backup we receive from the AutoPlay team."
"From a marketing and operational perspective, AutoPlay gives us visibility across all our dealerships, what's working and what isn't without needing to be on the ground at each branch. The support from the team has been fantastic too, always offering fresh ideas and helping us pinpoint areas to improve."
More stories from dealer groups, OEMs and used-vehicle yards are on their way. In the meantime, see how AutoPlay works for each segment above.
Join the dealers already on AutoPlay.
One conversation with our team, shaped around your dealership.